Salesforce Lightning Overview

Bonfire Labs was tapped by longtime client Salesforce to provide its signature “Dreamforce” conference with more than 25 unique digital pieces to accentuate & dramatize the event. Salesforce App Cloud with Lightning is the fastest way to turn your best ideas into modern business apps and lead your company into the future. Our team needed to execute this in an artistic and captivating way.

Art Direction, Motion Graphics, Typography

SALES FORCES - Dreamforce Demo Videos

The typography treatment was originally proposed for the opening titles only, but was such a hit that it was used throughout.

DESIGN CONCEPT AND DEVELOPMENT

The typographic design was created to enhance the piece and further the brand’s impact. The animation needed to impart movement, infrastructure, and organized growth.

TYPOGRAPHIC TREATMENT

The typographic treatment and title animation for this project is right in line with the dynamism of the app. The typography itself takes the viewer on a trip of idea placement, disintegration, integration, collaboration and innovation.

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