![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/b82fdacda86f20e0c979873b_rw_1920.jpg?h=8e1a6ec8ca0016968c08075265362be3)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/f386533267c3668155da0b59_rw_1920.jpg?h=eb9642e3760c7d3fcbd650f8e8906aaa)
The typography treatment was originally proposed for the opening titles only, but was such a hit that it was used throughout.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/c0548b35758b3a39d5f2e043_rw_1920.jpg?h=7e21c6b60fddb2b853c0a78b4dfbd995)
DESIGN CONCEPT AND DEVELOPMENT
The typographic design was created to enhance the piece and further the brand’s impact. The animation needed to impart movement, infrastructure, and organized growth.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/374b1388b482dddebad29415_rw_1920.jpg?h=c40b8df4dbdc61aeec2ceeeabc4d5364)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/c4c425dae9939c842044709e_rw_1920.jpg?h=671b71c05b64107be78eda9050c885ac)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/9867836830634c390ff73023_rw_1920.jpg?h=fed3ce69e7d37a7566437709683f9940)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/3928ac55832008e8d79648c7_rw_1920.jpg?h=7d22548128c79682d19529f66b853998)
TYPOGRAPHIC TREATMENT
The typographic treatment and title animation for this project is right in line with the dynamism of the app. The typography itself takes the viewer on a trip of idea placement, disintegration, integration, collaboration and innovation.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/f3e6d5ba68dd6f0de8b001f3_rw_1920.jpg?h=f5b60e5dde1dffca5e68527a8a218885)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0228cf2a24304f9b62cc2d3c0d045834/36834a3dfe30227398a41be9_rw_1920.jpg?h=bf92050f8a39bb053294ed0ac9b99579)