Puro Metal

Puro Metal is an ongoing personal project and one of the roundest project that I’ve done. My hands alone moved the creative direction through concept ideation, to design production, and product distribution in local independent boutiques. This brand was born from my repeated dissatisfaction with the clothing industry’s selection of apparel. Puro Metal stretches and cracks these parameters with edgy designs, a unique metallic application with water-soluble hand-printing, and a true and studied awareness of humans’ torsos so that all elements of texture, color and fit bring pride and wearability.

Art Direction, Branding, Fashion

PURO METAL - Brand Identity and Fashion Design

Brand Application

This printing proof shows the image scaling for apparel tags which keeps the integrity of brand intact.

Design Process

All Puro Metal designs were conceived and executed to be bullet-proof ready for the most challenging production goals. The artwork and materials leave a statement to trust yourself and dress accordingly.

Final Print Designs

Puro Metal on camera with photographer Diana Martín LaPeña. Photo shoot located in Barcelona.

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